Skills & expertise

10 years of
craft, built
deliberately.

UX research to shipped product. Wireframes to design systems. Figma to working React Native code. Here's what I bring to a team.

10+
Years of experienceAcross consumer apps, enterprise tools, and e-commerce
3
IndustriesHealthcare, fitness technology, SaaS
12+
Products shippedMobile, web, and internal platforms
Core skills

What I do - and
how well I do it

A decade of UX work across products with very different users, anxious patients, time-pressured doctors, fitness enthusiasts, business owners teaches you to adapt. These are the skills I've built and tested in production.

🔍

User Experience

The thinking behind the design understanding users, mapping journeys, and solving the right problem.

  • UX Research
  • Information Architecture
  • Heuristic Evaluation
  • Competitor Analysis
  • Task Analysis
  • User Journey Mapping
  • Personas & Empathy Mapping
  • Usability Testing
  • A/B Testing
✦

User Interface

The execution translating thinking into screens that are clear, consistent and worth looking at.

  • Design Systems (Atomic Design)
  • Low & High Fidelity Wireframes
  • Prototyping
  • Component Libraries
  • Interaction & Animation
  • Motion Design
  • Iconography
  • Style Guides
  • Responsive Design
⚙

Beyond Design

What makes me useful beyond Figma product thinking, developer collaboration, and the ability to build.

  • Product Strategy & Roadmapping
  • Stakeholder Presentations
  • Design-to-Dev Handoff
  • Google Analytics
  • HTML & CSS
  • JavaScript & React
  • React Native
  • Python (basic)
Depth of experience

Strong where it
matters most

UX & Design Skills

UX Design & StrategyExpert · 10+ years
UI Design & Visual CraftExpert · 10+ years
Design SystemsAdvanced · 6+ years
Prototyping & InteractionAdvanced · 8+ years
User ResearchProficient · 6+ years

Tools & Technical

FigmaExpert · Daily use
Adobe Suite (PS, AI, XD, AE)Advanced · 10+ years
HTML & CSSProficient · Can ship
JavaScript & ReactWorking knowledge
ProtoPie & FramerAdvanced · Motion & micro-interactions
Tools

The tools I
work with daily

These are the tools I reach for instinctively not because they're on a list, but because I've used them long enough to know what each one is actually good for.

Primary Design Tools

Figma Figma
ProtoPie ProtoPie
Framer Framer
InVision InVision

Collaboration & Research

Miro Miro
Notion Notion
Maze Maze
Google Analytics Google Analytics

Adobe Suite

Photoshop Photoshop
Illustrator Illustrator
After Effects After Effects
InDesign InDesign
Technical capability

A designer who can
build what he designs

HTML & CSS

Can write and ship production HTML/CSS. Built welocity.ca and the next-unicorn.co.uk site from code, not just Figma.

JavaScript

Working knowledge sufficient for interactive prototypes and front-end enhancements on live projects.

React & React Native

Designed and built Soul Shots in React Native. Understands component architecture from first-hand building.

Python

Basic working knowledge useful for understanding data workflows and communicating clearly with engineering teams.

How I work

Process that adapts
to the problem

🔍
01

Understand before designing

The biggest mistake in design is opening Figma too soon. I spend time understanding what's actually being asked and whether the right question is being asked at all.

📐
02

Structure before visual

Information architecture and user flows before any visual decisions. A well-structured experience needs less visual polish to feel good.

⚡
03

Iterate fast and test assumptions

Low-fidelity first, high-fidelity when the structure is solid. Feedback from PMs, developers, and real users at every stage.

📊
04

Ship then measure

Launching is the beginning, not the end. Every shipped feature is a hypothesis. Good design needs measurement to become great design.

Work together

Skills that solve
real problems.

Looking for a senior designer who brings both UX depth and execution capability? Let's talk.

Get in touch → See my work