I'm Tarandeep Singh, a Senior UX Designer with 10+ years building products people actually use. From an app trusted by 80 lakh patients to e-commerce experiences built to convert, I design at the intersection of craft and outcome.
Replacing handwritten prescription pads with a navigable digital EMR used by doctors across specialties.
Designing India's video consultation feature before telehealth was a mainstream concept.
A ground-up redesign with a sticky Buy button and streamlined checkout that removed friction at every step.
How Instagram's share flow update violated four UX principles and how each could have been avoided.
I came from graphic design. I stayed in UX because the questions are more interesting than the pixels. Here's what that looks like in practice.
The best design decisions start with questioning the brief. Why does this need to exist? What happens if it works? What happens if it doesn't?
How something looks affects whether users trust it, return to it, and recommend it. Visual quality is a UX decision, not a vanity one.
A doctor mid-consultation. A patient anxious about their health. A user in a tier-3 city on a slow connection. Context is everything.
Launching is not the end. The question after every release should be, did this actually help the person it was built for?
I'm currently open to Senior UX, Lead Designer, and Product Designer roles. If you're building something that needs design thinking with depth, reach out.