Lybrate's patient side was growing.
The doctor side needed its own reason to engage.
Lybrate's business model depends on doctors being active on the platform available for consultations, building profiles, and building trust with patients. The challenge was that doctors had limited reason to open the app unless a patient was actively booking with them.
GoodMD was the answer, a doctor-specific social layer within Lybrate that gave medical professionals reasons to open the app every day medical news, peer case discussions, professional quizzes, and knowledge-sharing webinars.
"Designing GoodMD from scratch meant making every decision without a reference point information architecture, navigation, content design, and social mechanics all needed to be built from zero."
Four reasons for doctors
to open the app every day
Medshorts - Medical news feed
Concise, curated medical news and health knowledge designed for doctors who want to stay informed but don't have time for long-form reading. Short-form content with reliable sourcing.
Medical quizzes
Specialty-specific quiz content that lets doctors test and sharpen their clinical knowledge. Gamified engagement that also builds genuine educational value within the community.
Patient case sharing
A structured space for doctors to share anonymised cases with their peers fostering collaboration and second opinions within the medical community in a format that respects patient privacy.
Webinars
Knowledge-sharing sessions by doctors, for doctors live and recorded webinars on clinical topics, medical advances, and professional development within specific specialties.
The GoodMD app
What GoodMD delivered
GoodMD directly contributed to Lybrate's revenue growth from the doctor side of the business by increasing doctor engagement and time-on-platform, it strengthened the doctor network that patients rely on for consultations.
Beyond the revenue impact, GoodMD established Lybrate as a platform for the broader medical community not just a transactional consultation tool, but a space where doctors could connect, learn, and collaborate with peers.