I started in graphic design. I ended up caring about why things work.
10+ years designing digital products across healthcare, fitness, and SaaS, somewhere between a designer and a product thinker, most useful in the gap between the two.
Seven years at Lybrate building an app used by 80L+ people, designing the doctor platform GoodMD, and launching video consultations before telehealth was mainstream in India. Then Pristyn Care, where I learned to design for conversion at scale.
"I started noticing that making something look right wasn't the same as making it work right. That gap is where I found UX."
Products built to solve real problems.
Reducing friction on the path to surgery
Patients were engaging with the app but not booking. Redesigned footer navigation, doctor listing, and review placement to shorten the path from interest to action across 12+ surgical specialties.
7 years of ownership at scale
End-to-end UX ownership across one of India's largest digital health platforms, consultations, marketplace, Gold membership, and video calls for one of the country's biggest patient bases.
A social network for doctors, built from scratch
Doctors had little reason to open the app outside active consultations. Designed a doctor-only social layer, medical news, peer case sharing, quizzes, webinars with no existing reference point to build from.
Redesigned to actually sell products
A hidden Buy button and a fragmented checkout were the two biggest conversion killers. A ground-up redesign introduced a sticky CTA bar and consolidated checkout, plus a premium dark visual direction to compete with established brands.
A clinical tool doctors trust mid-consultation
Doctors were handwriting prescriptions, photographing them, and uploading the photo, every single consultation. Replaced that with a structured EMR led by a scrollable section navigator, letting doctors jump between sections without losing progress.
Designed and shipped end-to-end, solo
An anonymous feelings-sharing app, design, code, and deployment all done by one person. Built in React Native to prove a product could go from Figma to a live Play Store app without a developer handoff.
When a small update breaks a mental model
An independent UX critique of Instagram's share flow update, identifying four UX principles violated simultaneously when "Send" was quietly replaced by "Create Group", and the specific fix for each one.
10 years of craft, built deliberately.
User Experience
Understanding users, mapping journeys, solving the right problem.
- UX Research & Testing
- Information Architecture
- Journey Mapping
- Heuristic Evaluation
User Interface
Translating thinking into screens that are clear and worth looking at.
- Design Systems
- Prototyping & Motion
- Component Libraries
- Responsive Design
Beyond Design
What makes me useful beyond Figma, product thinking and the ability to build.
- Design-to-Dev Handoff
- HTML, CSS, JavaScript
- React & React Native
- Stakeholder Presentations